There has been a debate since the beginning of serious digital photography: Should you shoot in RAW or Jpeg? I personally choose based on the final goal of the image. If I am shooting a serious landscape, or other image where I know I am going to do additional post processing in Lightroom later (see the previous tip), then I shoot in RAW. If I am shooting my kids birthday party for my wife to use for scrapbooking, I shoot in Jpeg. But why the difference? First we have to understand what the practical difference is between RAW vs JPEG. Read more RAW vs JPEG Real World Example